Whether you spend $100 or $100,000, due diligence is crucial to ensure that what you're buying really is what it's meant to be.

Nothing can replace good common sense checks, but using the right tools will speed the whole process up and ensure nothing is missed, leaving you with more time to focus on finding new deals.

Check historical sales with the Website Auction History Tool

Search to see if a site has been previously sold on any of the marketplaces we index, right from when we started collecting data. In most cases, you'll also be able to see the original auction details allowing you to check for inconsistencies in claimed figures.

Maybe you want to know if the current traffic and revenue figures are in decline, or you might want to check who the previous owners were and why they sold. Either way - we've got the answers!

Check ranking and organic traffic with SEM Rush Pro Data

Our members now have access to pro ranking reports that show you for your potential website acquisition:

• Which keyword terms it ranks in Google for, the current position and the commercial value and competitiveness of those terms.
  
  
• A full summary of all the Adword terms the site shows up for, and an estimate of its Adword spend.
  
  
• Which sites compete with it, and how much search traffic they’re likely to receive
  
  
• Potential Buyers and Sellers of Advertising in the niche your researching
  
  
• Related Keywords with search volumes and cost per click data
  
  
• Export reports directly to Excel or Google Docs

Remember, SEM Rush Access will usually set you back $49 per month alone – we include up to 900 reports per month for free as part of your membership.

Research Domains with Estibot

You now also have access to Appraisal reports for any url.

Estibot is the same appraisal engine that powers many professional platforms including Valuate.com. As the most accurate computer based domain valuation available, it gives another dimension when assessing the value of a site, by allowing you to search for the approximate value of the domain too.

• Check related sales, prices and dates automatically from a variety of auction platforms such as Sedo, Afternic and Godaddy
  
  
• See if a url potentially infringes any registered trademarks
  
  
• Check search volumes and cpcs for keywords automatically extracted from your url.