This guide is an 'all-meat-and-no-veg' guide listing practical things you should be doing to increase the long and short term value of the website(s) you own.
Every item in this list can be outsourced, tracked and provides a direct return on investment which means unlike things like PR, or brand building, you'll see a direct measurable return on the time and money you put in to make it happen.
In other words, no excuses! Pick an item you've not yet implemented and start today.
Some of these techniques focus on increasing traffic, whilst others focus on improving conversion or adding revenue sources but ultimately, all will result in more cash, whilst you own the site and when you come to sell it.